{"id":9822,"date":"2022-06-17T14:08:35","date_gmt":"2022-06-17T14:08:35","guid":{"rendered":"https:\/\/ursa-chemie.de\/2022\/06\/17\/ursa-chemie-at-chemspec-europe-in-frankfurt-copy\/"},"modified":"2026-03-25T12:40:35","modified_gmt":"2026-03-25T11:40:35","slug":"ursa-chemie-sharpens-corporate-design","status":"publish","type":"post","link":"https:\/\/ursa-chemie.de\/en\/2022\/06\/17\/ursa-chemie-sharpens-corporate-design\/","title":{"rendered":"Ursa-Chemie sharpens corporate design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9822\" class=\"elementor elementor-9822\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aad1718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aad1718\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a13d3\" data-id=\"f6a13d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f6aee elementor-widget elementor-widget-text-editor\" data-id=\"c1f6aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New homepage, new slogan and consistent implementation of the corporate design as part of the corporate identity to sharpen the external and internal image.<\/p><p>About 2 years ago we started the project homepage redesign. A lot of work, which many know from experience. In the course of the project, a new slogan was developed to give the Ursa-Chemie brand an additional, modern recognition factor.<\/p><p>&#8220;Contract manufacturing as a strategy&#8221; became &#8220;CHEMISTRY. EFFICIENT. THOUGHT.&#8221; At the same time, the logo was modernized, with evolution rather than revolution being the motto here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c736f1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c736f1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588248c\" data-id=\"588248c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c317ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c317ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a687144\" data-id=\"a687144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1fef5 elementor-widget elementor-widget-image\" data-id=\"4b1fef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"449\" height=\"183\" src=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-vorher.jpg\" class=\"attachment-large size-large wp-image-9817\" alt=\"UCM Corporate Design vorheriger Blauton\" srcset=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-vorher.jpg 449w, https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-vorher-300x122.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">before<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c52a550\" data-id=\"c52a550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a53b5b2 elementor-widget elementor-widget-image\" data-id=\"a53b5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"440\" height=\"177\" src=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-nachher.png\" class=\"attachment-large size-large wp-image-9815\" alt=\"\" srcset=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-nachher.png 440w, https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/UCM-nachher-300x121.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">after<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e94a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e94a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30cc0f4\" data-id=\"30cc0f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723297b elementor-widget elementor-widget-text-editor\" data-id=\"723297b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Now the next steps follow consequently. In cooperation with the companies &#8220;M\u00fcnz die Agentur&#8221; and &#8220;noll new media&#8221; new graphics for advertisements and new templates for Word and PowerPoint were created. New business cards were designed, the fair equipment was updated, up to new ballpoint pens and door signs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3f0308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3f0308\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71527fe\" data-id=\"71527fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ff984 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"17ff984\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/Mockup_2.jpg\" alt=\"Ursa-Chemie Corporate Design - B\u00fcro Material Visitenkarte, Kugelschreiber, Briefpapier\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ursa-chemie.de\/wp-content\/uploads\/2022\/06\/Mockup_3.jpg\" alt=\"Briefpapier und Visitenkarte\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc4d13c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc4d13c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc01b44\" data-id=\"fc01b44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c4237a elementor-widget elementor-widget-text-editor\" data-id=\"7c4237a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In times of a shortage of skilled workers, regional awareness and external image are often crucial for successful recruiting. Therefore, one goal of the project is to significantly increase awareness within a radius of 25-30 km in order to later establish a supra-regional brand image.<\/p><p>Studies show that creating a good corporate image promotes success and has a major impact on sales and profits. Therefore, sharpening the corporate design was set as a strategic goal by the company management in the course of further developing the corporate image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New homepage, new slogan and consistent implementation of the corporate design as part of the corporate identity.<\/p>\n","protected":false},"author":1,"featured_media":9808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,78],"tags":[],"class_list":["post-9822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ursa-Chemie sharpens corporate 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