{"id":16583,"date":"2025-10-15T08:22:50","date_gmt":"2025-10-15T08:22:50","guid":{"rendered":"https:\/\/ursa-chemie.de\/?p=16583"},"modified":"2026-03-25T12:42:09","modified_gmt":"2026-03-25T11:42:09","slug":"media-training-acting-professionally-in-front-of-the-camera-even-in-a-crisis","status":"publish","type":"post","link":"https:\/\/ursa-chemie.de\/en\/2025\/10\/15\/media-training-acting-professionally-in-front-of-the-camera-even-in-a-crisis\/","title":{"rendered":"Media training: Acting professionally in front of the camera \u2013 even in a crisis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16583\" class=\"elementor elementor-16583 elementor-16572\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dc1f12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dc1f12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b56a4e5\" data-id=\"b56a4e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1044ce elementor-widget elementor-widget-text-editor\" data-id=\"d1044ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Crises often hit companies unexpectedly \u2013 and present managers with particular communication challenges. When the cameras suddenly turn on your own company, the right public image is crucial for trust, credibility and public perception. This was precisely the focus of the two-day seminar that our managing director Andreas M\u00f6ller recently attended.  <\/p><p style=\"font-weight: 400;\"><strong>Practical camera training for emergencies<\/strong><\/p><p style=\"font-weight: 400;\">Under the title \u2018Acting professionally in a crisis\u2019, experienced speakers explained how companies can communicate confidently, authentically and in a legally compliant manner, even in difficult situations.<\/p><p style=\"font-weight: 400;\"><strong>The focus was on key questions:<\/strong><\/p><ul style=\"font-weight: 400;\"><li>What crises can affect companies \u2013 and how can you prepare for them?<\/li><li>How do television journalists work?<\/li><li>How can you convincingly convey competence, responsibility and openness in front of the camera?<\/li><\/ul><p style=\"font-weight: 400;\">Particular emphasis was placed on dealing with emotions appropriately and avoiding legally sensitive statements. This is because, especially in a crisis, every word counts. <\/p><p style=\"font-weight: 400;\"><strong>Expertise in media, communication and law<\/strong><\/p><p style=\"font-weight: 400;\">The seminar was led by an interdisciplinary team of experienced professionals:<\/p><ul style=\"font-weight: 400;\"><li>Bernhard Messer, former radio editor, has been training executives in media-effective appearances for over 30 years.<\/li><li>Tobias G\u00f6pel, press spokesman for the Rhineland-Palatinate Chemical Industry Associations, provided a practical insight into press relations and the use of digital communication channels during the crisis.<\/li><li>Dr Markus Wintterle, a solicitor specialising in compliance and environmental law, added legal perspectives and pitfalls.<\/li><\/ul><p style=\"font-weight: 400;\"><strong>Conclusion<\/strong><\/p><p style=\"font-weight: 400;\">Professional crisis communication is more than just damage control \u2013 it is an expression of responsible corporate governance. The training impressively demonstrated how important it is to remain calm even under pressure, send clear messages and actively shape public communication. <\/p><p style=\"font-weight: 400;\"><strong>Your opinion<\/strong><\/p><p style=\"font-weight: 400;\">How does your company prepare for crisis communication? Are there regular training sessions or clear procedures for emergencies? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When the cameras suddenly turn on your company, the right appearance is crucial for trust, credibility and public perception. This is exactly where the two-day seminar came in. <\/p>\n","protected":false},"author":1,"featured_media":16574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,84],"tags":[],"class_list":["post-16583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","category-news-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media training: Acting professionally in front of the camera \u2013 even in a crisis - URSA CHEMIE<\/title>\n<meta name=\"description\" content=\"When the cameras are focused on your own company, the right appearance is crucial. This is exactly where media training comes in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa-chemie.de\/en\/2025\/10\/15\/media-training-acting-professionally-in-front-of-the-camera-even-in-a-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media training: Acting professionally in front of the camera \u2013 even in a crisis - URSA CHEMIE\" \/>\n<meta property=\"og:description\" content=\"When the cameras are focused on your own company, the right appearance is crucial. 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